Privacy policy

Last updated: 13 July 2026

urbanselect (“we”, “us”, or “our”) operates the website https://urbanselect.in (the “Store”). We are committed to protecting your privacy and handling your personal data responsibly and transparently. This Privacy Policy explains what information we collect, how we use it, and the rights you have. By using our Store or placing an order, you agree to the practices described here.

This policy is published in accordance with the Information Technology Act, 2000, the rules made thereunder, and the Digital Personal Data Protection Act, 2023 (DPDP Act).

1. Information We Collect

When you visit, register on, or make a purchase from our Store, we may collect the following categories of information:

Information you provide directly:

Full name
Billing and shipping address
Email address
Phone / mobile number
Order details and purchase history
Communications you send us (support messages, reviews, feedback)

Payment information: When you pay online, your payment is processed by our third-party payment gateway. We do not store your full card, UPI, or bank details on our servers. We may retain limited transaction data (such as a transaction ID and payment status) for order management and accounting.

Information collected automatically:

Device and browser type
IP address and approximate location
Pages viewed, links clicked, and time spent on the Store
Referring website and search terms
Cookies and similar tracking data (see Section 4)

2. How We Use Your Information

Process, fulfil, and deliver your orders
Communicate with you about your order, including confirmation, dispatch, and delivery updates (via email, SMS, WhatsApp, or phone)
Verify Cash on Delivery orders and reduce fraudulent or undeliverable orders
Provide customer support and respond to your queries
Send you marketing communications, offers, and product updates where you have consented (you can opt out anytime)
Improve our Store, products, and overall shopping experience
Detect, prevent, and address fraud, security issues, and technical problems
Comply with our legal and regulatory obligations

We process your personal data on the lawful bases of performing our contract with you (fulfilling your order), your consent (for marketing), and our legitimate business interests (fraud prevention, improving our services).

3. Sharing Your Information

We do not sell your personal data. We share it only as necessary with:

Our product suppliers and fulfilment partners, who ship products directly to you and therefore require your name, address, and contact number.
Courier and logistics companies, to deliver your order and provide tracking.
Payment gateways, to process your payments securely.
Service providers who help us operate the Store (e.g. hosting, analytics, marketing, customer-support tools).
Legal and government authorities, where required by law, court order, or to protect our rights.

All partners are expected to protect your data and use it only for the purposes we specify.

4. Cookies and Tracking Technologies

Our Store uses cookies and similar technologies (such as pixels and tags) to make the Store work, remember your cart, understand how visitors use the Store, and deliver relevant advertising. Cookies we use include:

Essential cookies — required for core functions like the cart and checkout.
Analytics cookies — help us understand traffic and usage (e.g. Google Analytics, Shopify analytics).
Marketing/advertising cookies — used by platforms such as Meta (Facebook/Instagram) to show you relevant ads and measure their performance.

You can control or disable cookies through your browser settings. Note that disabling essential cookies may prevent parts of the Store (including checkout) from working properly.

5. Third-Party Services

Our Store is hosted on Shopify, and we rely on trusted third-party services including, but not limited to, payment gateways (e.g. Razorpay, PayU, Shopify Payments), analytics providers (e.g. Google Analytics), and advertising platforms (e.g. Meta). These providers have their own privacy policies governing their use of your information. We encourage you to review them. We are not responsible for the privacy practices of external websites linked from our Store.

6. Data Security

We take reasonable technical and organisational measures to protect your personal data, including SSL/TLS encryption on our Store, secure third-party payment processing, and restricted internal access to personal data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy — including completing your orders, meeting accounting and tax obligations, resolving disputes, and enforcing our agreements — after which it is deleted or anonymised.

8. Your Rights

Subject to applicable law, you have the right to:

Access the personal data we hold about you
Correct inaccurate or incomplete data
Request deletion of your personal data (subject to legal retention requirements)
Withdraw consent for marketing communications at any time
Nominate another individual to exercise your rights in the event of death or incapacity (as provided under the DPDP Act)
Raise a grievance about how your data is handled

To exercise any of these rights, contact us at care@urbanselect.in. We will respond within a reasonable timeframe as required by law.

9. Children’s Privacy

Our Store is not intended for children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last updated” date. Your continued use of the Store after changes take effect constitutes acceptance of the updated policy.